Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
13. Risk Everything - Beard Projects
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
Nike's Colin Kaepernick ad is the 'gangster genius brand move of 2018'
Colin Kaepernick ad: Nike "Just Do It" campaign spurs boycott for adding NFL quarterback who led national anthem protest - CBS News
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![PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fd49af4a760dd6a10e52ebc60585b43b34bbb87c/7-Figure4-1.png "PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar")
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Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Sports & Politics Intersect: Nike just does it | Yardbarker
Why 'Believe in something' is the right thing for Nike | Missouri Creative
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
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13. Risk Everything - Beard Projects
With New Kaepernick Ad, What Does Nike Believe In?
Risk Everything - Wikipedia
Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
Nike's new sneaker collaboration with Colin Kaepernick comes with 'little risk,' expert says
Why Nike's Colin Kaepernick Ad is Strategic and Progressive
Nike Success Driven by Tech, Risks Like Colin Kaepernick Ad
Nike's Colin Kaepernick campaign erases his revolutionary message.
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13. Risk Everything - Beard Projects
Why Nike's 30th Anniversary Ad Featuring Colin Kaepernick Is a Worthwhile Risk
4 Branding Lessons From Nike's Colin Kaepernick Ad
Nike & Colin Kaepernick — A Case Study on Authentic Cause Marketing
Taking Risks Can Benefit Your Brand - Nike's Kaepernick Campaign Is A Perfect Example
Good for business? Nike gets political with Kaepernick ad | KATU
