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Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
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Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
Nike trainers steal the show at Olympics | ELLE UK
Nike-Sponsored Russian Track Athletes Under Investigation For Doping – Footwear News
LeBron James to Wear Nike Hypedunk 2012 in London Olympics | NIKE LEBRON - LeBron James Shoes
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian