Maha Shami on Twitter: "Jonah Peretti talks about his viral email exchange with Nike to print "sweatshop" on their shoes... #LiNC14 http://t.co/auuS65Ds7J" / Twitter
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Visakan Veerasamy on Twitter: "In 2001, Jonah Peretti tried to custom-order a pair of Nikes with the word "sweatshop" on them. His email exchange with them went viral, and got him thinking
Jonah Peretti and Nike | Media | The Guardian
2014: when Jonah Peretti finds out that Exeter's Nike Swea… | Flickr
How a fight with Nike led Buzzfeed's Jonah Peretti to create a billion-dollar media empire
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How Jonah Peretti created BuzzFeed, a billion-dollar media empire
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Nike Sweatshop Emails | ALN | NT2
THE RISE OF POLITICAL CONSUMERISM | StratejiCo.
Nike ID Sweatshop E-mail Controversy | Know Your Meme
Viral Marketing Tips from BuzzFeed's Jonah Peretti
Nike ID Sweatshop E-mail Controversy | Know Your Meme
How BuzzFeed CEO Jonah Peretti took an instant messaging bot and turned it into a $1.5 billion media empire
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