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Essential Collection on Twitter: "4/ In 1948 the brothers parted ways & each set up their own shop on opposite sides of the Aurach river. Adolf named his new company “Adi-das” as
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
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How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
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Town divided by tale of two shoes
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