Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
Adidas missed an iconic student's idea that went viral!
Adidas Says Traditional, Not Digital Ads Are Driving E-Commerce Sales – Footwear News
Mobile consumers in the sports apparel industry - Think with Google
Adidas to Invest More than $1.2 Billion into Digital Transformation | GOBankingRates
Adidas: We over-invested in digital advertising - N3X0
Adidas: we overlooked traditional media's ability to drive ecommerce sales
Adidas to ramp up marketing spend despite group losses
Why Adidas changes its marketing measurement approach? | AdoptoMedia
Adidas say they over invested in advertising., Stephen Sumner
Adidas reveals investment in digital transformation and online sales target - InfotechLead
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas: We over-invested in digital advertising
Adidas: We over-invested in digital advertising
Adidas details 'digital newsroom' strategy for brands
Adidas Marketing Strategy | Marketing Week
Adidas: We over-invested in digital advertising - N3X0
Adidas to spend the bulk of increased marketing spend on digital
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas to spend the bulk of increased marketing spend on digital
How collaborative marketing and insights helped Adidas - Think with Google
Nike and Adidas are in a digital arms race — Quartz
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
