Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
Rio Olympics 2016: Nike and Adidas can't wait to start their own competition in the 2016 Olympics — Quartz
German sponsors inch across Olympics highwire | Reuters
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
UK Athletics drop Adidas for Nike | Athletics News | ESPN.co.uk
Advertiser of the Year: Adidas
The 12 Best Ads of The 2012 Olympics
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
German sponsors inch across Olympics highwire | Reuters.com
Adeevee | Only selected creativity - Adidas Olympic Sponsorship: Sui Feifei
Nike Ambushes Adidas on World Stage … Again | Ad Age
Adidas backs Canadian Olympic Committee - SportsPro
Adidas is aiming for Nike's retail gold | The Times
TGO Gyms and commercial sponsorship: adidas UK | The Great Outdoor Gym Company
How to Get an Adidas Sponsorship
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian